Iris Chu (she/they)

• Built and led the Arts and Letters Multimedia Team of exceptional students focused on professional development and in the fields of graphic design, video production, and journalism. Mentored and advocated for students as they assisted in content development across social platforms, web content, and marketing collateral.
• Stewarded developmental ownership of communication initiatives and public affairs partnerships across the College of Arts and Letters, including it's twelve departments, effectively growing digital audiences by 685.4%.
• Maintained and collaborated with local and regional partners such as the LA Times, Hauser & Wurth, The Prison Graduation Initiative, Words Uncaged, Paramount, Disney (Blood In Blood Out), etc. to provide enriching community focused opportunities for students and community members alike.

• Produced and managed consistently compelling copy and graphic design assets for web and social media, resulting in a 30% increase in organic viewership.
• Maximized monthly marketing goals by carefully combining communication strategies, business development objectives, and creative direction to increase sales targets and customer retention.

• Increased user acquisition by 400% through strategic market research, A/B testing, and focus grouping to curate adjacent marketing campaigns across social channels.
• Implemented go-to-end strategy using CRM tools and KPI monitoring to maximize lead generation, delivering higher engagement of target demographics.
• Collaborated cross-departmentally with design and product teams to streamline app usability, brand messaging, business development goals, and inspire happiness in our workplace.

• Liaised and covered AAPI artists and cultural events with interviews, articles, and photography including BTS, Jay Park and H1ghr Music Records, Run River North, Identity LA, etc.
• Occasionally filled in for other beats such as techno and indie folk rock.

• Speech and Debate; National Forensics Association
• 1st place Speaker, NFA Championship finalist.

Special interest in Asian American Studies